Coke has toped Global Brands’ list for the 8th consecutive year and pretty much the top 10 remains in tact except for two changes that came from the tech biz. 1. IBM has beated Microsoft for the 2nd spot and Google skyrocketed 10 spots to enter the top 10! Apple also jumped up a quite a few spots going from 33rd place last year to 24th in this years list while Yahoo falls 10 spots down. The biggest losers in the list comes from the financial sector, no surprise there, with 10 out of the 13 brands posting negative changes in their brand value. (Merill Lynch: -21%, Morgan Stanley: -16%, Citi: -14%, UBS: -11%.
Check out the whole list here.