Yahoo goes purple, or goes back to purple.. or wears purple

Posted: September 16, 2008 in Technology
Tags: ,

On the topic of weird, confusing but maybe effective marketing Yahoo! just launched its start wearing purple campaign. Apparently Yahoo associates Purple (#7B0099) to innovation and thats why their homepage logo is mostly red (huh?). Anyway check out the website at startwearingpurple.com

P.S. I think purple.com is a better site. 🙂

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